SKICKS (Sideline Sneakers) Abandoned Cart Recovery Email Marketing Case Study
SKICKS sells officially licensed collegiate sneakers and needed a way to re engage customers who were coming in through social channels and abandoning their carts before purchasing.
With hundreds of thousands of unique visitors, SKICKS had enough traffic and abandoned carts to start A/B testing immediately.
We originally set up 2 versions with different subject lines.
VAR 1: “We Saved Your Cart For You”
VAR 2: “It looks like you left something behind”
The Subject Line “We Saved Your Cart For You” had higher open rates and click through rates. We took this winner and tested different promotions in the content of the email.
Most email service providers (ESPs) don’t let you A/B test content within an eCommerce email but Klaviyo makes this super simple and possible.Get Started with Klaviyo Email Marketing
Email 1: 4 Hours After Abandonment: Version A Offering Free Shipping
Email 2: 4 Hours After Abandonment: Version B offering Free Laces
Everything in the emails above are the same except the offer in the email, both valued at $6.99, shipping and laces cost about the same amount but as proven again and again with eCommerce, customers want and expect free shipping.
The version offering Free Shipping outperformed the version offering free laces by 49% with 100% confidence!
Abandoned Cart Recovery Email #2
The second email in the sequence was a reminder to the customer that their cart and their offer was about to expire.
- Client SKICKS
- Date January 14, 2018
- Tags eCommerce Email Marketing