How to run a Social Media Campaign
Why is Content Type Important?
Understanding content type is valuable in social media due to each social network’s unique culture. To increase consumer engagement and ultimately drive sales, its best to:
- Post images: Visual learners are predetermined to stop and click on posts that contain photos. Studies show that posts which include images, have a greater chance of being ‘Liked’ , ‘Shared’ , or ‘Retweeted’
- Run colorful campaigns: 92.6% of consumers make purchasing decisions based on visuals
- Use call to action terminology: Statistics show users are more likely to engage with posts that call to action
- Respond to consumers: This shows that you care and encourages future engagement from consumers
- Be conscious of the frequency of posts: It takes 2 and half hours for a post to receive 75% of its total impressions
- Offer special promotions: Coupons, contest, and giveaways increase brand likeability
- Specify the purpose for each social account: ‘Follow us on Pinterest for Marketing Trends and Tips.’
Breakdown of Social Media Networks
Facebook posts are generally relevant updates. The purpose is to foster personal relationships with friends and family. 58% of users are women. Photos get 53% more Likes than regular posts. Call to action posts that include the word ‘Comment’ increase consumer engagement. Longer posts get more Likes and especially more Shares. Best time to post is between noon and 6 P.M. Saturday being the best day.
Sports, news, and technology discussions are popular. Tweets with images get 150% more retweets. Tweets that measure between 70 and 100 characters get the highest number of retweets. Twitter is the main platform on which consumers discuss live television events. Informative or comedic posts during major sporting events will increase impressions and ultimately engagement. Twitter trends help track consumer engagement by location, which adds value. Best times to post are between 4 to 8 P.M.
Google +
Intellectual and informative discussions fueled by common interests are found here. 64% of Google+ users are men. Anyone can become a moderator in any topic by creating their own community. A Google+ community groups similar target markets, which makes for a better user experience than Twitters #hashtags. The +1 Button allows consumers to recommend a company’s page or content to friends, which helps improve search engine results. Companies can segment consumers based on ‘circles’ they create; demographic, geographic or industries.
Users post everyday solutions such as recipes, how-to, and infographics. Multi-colored tall images are popular. 70% of users are women and 1/3 of women in the US are on Pinterest. Being able to pin an image directly from a website will help drive organic traffic back to that website. It’s important to optimize board and pin descriptions as you would for a search engine.
Users create a professional profile in order to build contacts and be found by recruiters. Co-workers and friends endorse skills to add credibility. 77% of all job openings are posted on here. Still the platform does more than find a job, 41% of users using LinkedIn for marketing have generated business with it.
Users post pictures and videos, up to 15 seconds. 40 Million photos are posted each day. 87% of users are between 12 and 34 years old. High texture images with one dominant color are popular.
Vine
Run short advertising campaigns. 6 second videos, with the ability to ‘loop’. 87% of marketers in the United States use video for content marketing. An average of 5 vines are tweeted every second. The weekend is the most popular time to vine. Take people inside the office, excite consumers about new product, advertise a contest or amuse your audience.
Youtube
Users search more than 3 Billion times a month, from commercials, trailers, bloopers, to funny videos. 30% of users come from the United States. Youtube uses viewing data to find the most popular videos in real time. The goal is to have your video trending. SEO is somewhat important when it comes to youtube. Use the Google Keyword Tool to find popular keywords to place in your video’s title and description.
