In midst of the big data hype learning how to visualize data can be extremely powerful. Rather than spending hours on excel you can take thousands of data points from raw data and turn it into an actionable visualization. (If you know how to use Tableau properly, which I still don’t)
But to show I’m dedicated towards data visualization I decided to document my learnings here. (Those that already use the software are welcome to give tips)
In addition to doing great things with data there are plethora of marketing jobs listing Tableau or other data visualization software tools on their “ideal” skills to have thus it’s a powerful tool you can use to separate you from other job candidates.
Big thanks to Custora for providing the raw data which I’ve included here.
eCommerce Mobile Data Report
The first piece of data includes mobile market size from Q1 2010 to Q1 2014 and we transform the excel data below.
To this eCommerce visualization within seconds.
You can also easily filter data by quarter to see how over the last 4 years mobile eCommerce sales grew by over 100%.
Taking a look at mobile sales by brand (mobile)
Now visualize it. Keep in mind 2014 is incomplete, but it will be an interesting battle between Apple and Samsung Q4 2014.
Now let’s take a look at mobile sales by brand (tablet)
The iPad and iPad mini are clearly the winners here.
So there are a ton of other things I want including compare mobile revenue to mobile visits but after an hour of tinkering it’s going to take a tutorial or a freshly caffeinated brain to tackle this one.
Anyone doing anything cool with Tableau? I’d love to see your visualizations and please recommend some tutorials.
