Analyzing 12,500 emails from eTailers This is a case study of over 12,500 eCommerce emails from 200 different eTailers in 15 different industries from March 2013 to May 2014. (15 months)... read more →
If you read my last post, Analyzing 12,500 emails from eTailers Part 1, The Bad; you now know how many components there are to crafting a great eCommerce campaign. We studied:... read more →
Trying to get your responsive email template underway isn't always an easy task. There are several things to consider. The way you markup your template, and the CSS properties used,... read more →
Have you ever received an email that frustrated you? You probably remember that bad experience and exactly who it was with. Onboarding new and potential customers with email is not as... read more →
Let's face it, if you are like any other commercial company, during the holiday season, you are going to double or even triple the amount of emails you usually send... read more →