Stop Chasing Start Nurturing
Creating a Fun Email Onboarding Experience
Emails don’t have to be boring. Make them funny, engaging, and unique, spend some extra time and think about what makes your company unique. You want your emails to be as Likeable as your Social Media.
The Email Opt In: Test Like a Mad Scientist
So here are 6 checkpoints to ensure you are getting the most out of your eCommerce onboarding.
1. Email Opt In Copy
So you’ve tested whether the increase in subscribers with an email popup is offset by a higher bounce rate and now you are going to want to test email copy. Remember nobody wants to join another boring list. Tweak that boring “subscribe button” or that monotone “join yet another email list” and put your have add a little flair and personality from your eCommerce store’s culture.
Everytime you see a plain “subscribe button” think of nails on a chalkboard.
Chubbies does a phenomenal job in being creative with their copy, rather than subscribing we are boom shakalakaing, I can dig it.
And notice on AFR Clothing’s blog how their eCommerce customers aren’t joining an email list, they are joining a mission to change the world. In the microcopy we assure them they won’t receive any spam and rather than “subscribing” they are Making a Difference.
Deliver your eCommerce customers value and do it immediately.
2. The Thank You Page
- They will receive an email shortly
- They can choose preferences and receive personalized emails
- They can watch a sweet video
3. Who are you, What are you Doing?
Stop The One Way Communication. Now.
idontcareaboutyou.com [email protected]
Who should your email be coming from?
4. Always Be Testing (ABT) Subject Lines, Email Copy, Button Colors, Test Test Test.
5. Deliver on promises, and Send emails based on behavior
Ideally you want to identify your best 100 customers and utilize them to find you your next best 100.
6. The eCommerce email unsubscribe (Biggest Lost Opportunity for 99% of eTailers)
- Receive fewer emails
- Connect on Social Media
- Or Leave Forever We So Sad ;(
Now that you have the eCommerce email marketing onboarding strategy in mind it’s time to get creative. Have fun with your emails, and make your customers smile.
Have you tried any creative onboarding to discover fantastic results? Share your story and favorite email marketing tactics.