Jun
25
How do you keep your customers coming back for more? This is the big question for every entrepreneur. Offering an outstanding set of products will set you on your way to becoming a magnet for those seeking superior quality, but often the decision to stay with a particular brand is...
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May
20
Imagine that you could talk to each one of your online customers individually. Every single one of them treated as a human and not an order number. Well, implementing triggered emails on your eCommerce site is a fantastic way to deliver that personalized service at scale. The results speak for...
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May
13
Back in 2012 I was selling eCommerce companies advertising, I was in denial & so was the company I was working with. I refused to believe Amazon had won. To be fair Warren Buffet was wrong too. I built my first store Hammock Town in 2014 while I lived in Thailand for...
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Apr
21
eCommerce companies are using competitive pricing for not only competing vs. their rivals, but they are also able to attract more customers due to their analytical approach for online pricing. I am going to tell you how you can replicate the procedure above by concentrating on some hidden business scenarios...
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Jan
26
One of the biggest lost opportunities in eCommerce is out of Stock Products. Not only for SEO but you also lose a customer if you don't take advantage of these product pages. When you are out of stock, not only will your competitors raise their prices to make more margin...
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Jan
26
How to run a Social Media Campaign Why is Content Type Important? Understanding content type is valuable in social media due to each social network’s unique culture. To increase consumer engagement and ultimately drive sales, its best to: Post images: Visual learners are predetermined to stop and click on posts...
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Jan
26
Analyzing 12,500 emails from eTailers This is a case study of over 12,500 eCommerce emails from 200 different eTailers in 15 different industries from March 2013 to May 2014. (15 months) "Mostly a horde of eCommerce images with captions" What I Hoped to Learn From These eCommerce emails: The Average Number...
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Jan
26
If you read my last post, Analyzing 12,500 emails from eTailers Part 1, The Bad; you now know how many components there are to crafting a great eCommerce campaign. We studied: How many Emails eTailers Sent their consumers on a monthly basis - the average was 6 a month How eCommerce...
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Jan
26
Have you ever wondered how your competitors might be using eCommerce email marketing? We sure did. In order to deliver the best fully managed eCommerce email marketing service to our clients we needed to opt in to over 200 email campaigns in 15 different eCommerce industries. Analyzing the email strategies of...
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Jan
26
Likeable eCommerce Upon reading Dave Kerpen’s Book Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver. I have a new found passion for social media. Mainly due to the fact that I don't need to worry about what content to publish I can listen to my customers and...
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