eCommerce Blog | eCommerce Cosmos

Nov 19

11 Unique Ways eCommerce Stores Can Build Their Email Lists

You are probably aware of opt-in forms and how they help build your email list. Considering the popularity of email marketing among eCommerce sites, it is important that you also build a list for your online store. However, what if you are not driving enough subscribers using the so-called "tried... read more →

November 19, 2019
Luiz Cent
eCommerce Blog

Sep 18

Tracking Shopping Cart Abandonment in Google Analytics

We have all heard the statistics; about 70% of your customers are abandoning your shopping cart without actually making a purchase. To put that in perspective, out of every 10 people who reach your checkout page, only 3 make a purchase. The remaining 7? Poof! They’re gone! This is a... read more →

Aug 08

eCommerce Marketing – Everything You Need To Know to Build an Effective Strategy

Most marketing operations are now taking place online. More and more businesses have discovered the power of the internet and are applying different digital marketing tactics. The most common digital marketing methods include content marketing, email marketing, social media marketing, and search engine marketing (SEM). If you want to establish... read more →

Jul 09

Top 11 Shopify eCommerce Themes To Boost Conversions

With a large amount of online business opportunities that are available today, Shopify has pretty much taken the online community by storm. It has provided a way for entrepreneurs to set up eCommerce sites and significantly increase their incomes. As more and more entrepreneurs are shifting towards digital marketing and... read more →

July 9, 2019
Luiz Cent
Shopify

Jun 01

Return on Ad Spend Calculations & How to 3x Your ROI

Return on Ad Spend Calculations Online advertisers have a crucial metric to measure their return on ad spending ROAS. This metric answers a fundamental question, “If I spend this much on a marketing campaign, how much will I get back as a result?” Is some respects, a marketing campaign is... read more →

Oct 12

The ROI of Hosting a Contest on Instagram

After writing a detailed Instagram marketing guide that was so well received hosting a contest was a clear next step. On April 6th with the help of a badass hammock manufacture in California I launched an Instagram photo contest. The official rules for the hammock contest were: Head on over to our... read more →

October 12, 2018
Luiz Cent
eCommerce Software

Sep 17

8 Reasons Why You Should You Accept Bitcoin Payments on Your eCommerce Site

I'm not going to hide that I am a huge fan of a decentralized currency that can be used to purchase goods across cross borders without a middleman haggling me. There are over one thousand cryptocurrencies in existence right now and if you haven't yet invested in one, I recommend... read more →

September 17, 2018
Luiz Cent
eCommerce Software

Aug 18

Why These Types Of eCommerce Blogs Just Work + Ideas For Your Business

Your ecommerce store’s blog is a crucial aspect of your online business. A well thought-out content strategy can generate traffic to your site, build relationships with your customers, establish your brand’s identity online, and help you promote and sell your products. If yours is falling by the wayside, check out... read more →

Jul 12

Ok Which One Is It? eCommerce vs E-Commerce

This question is probably on the back of every eCommerce marketers mind. Alaa Hassan posed the question to the the eCommerce Group on Facebook, and there was some interesting insight from the community. Brandon Dupsky makes a solid point "While more people search e-commerce in google 3/2 when you search ecommerce... read more →

Jul 12

The Marketplace Fairness Act of 2017 is Unfair To Online Sellers 🚫

On April 27th, 2017 during the 1st session of the 115th Congress the dreaded Marketplace "Fairness" Act of 2017 was brought back as the H.R.2193 - Remote Transactions Parity Act of 2017. This "Fairness Act" is an oxymoron because it's 100% unfair to online retailers. Congress thinks it's going after Amazon... read more →